sand in the city dubai fashion blog

About the blog
Sand In The City is an independent street style photography blog. I like to observe and explore everything around me and take photographs. Inspired by similar projects around the world, I started this blog to showcase how people in Dubai express themselves through the way they dress. I had no idea the adventure that lay ahead for me. Originally I tried just to find a hobby for the long hot Dubai summer and was looking for a way to have fun.

Since the launch in 2012, Sand In The City grew and developed as a project; and after being hacked, recovered and revamped, is now a premier online resource for street fashion photography in Dubai.

Sand In The City was awarded Ultimate Style Blogger at the Cosmo Awards 2016.

About me
Russian-born I am based in Dubai since 2010. Right now I work at Seven Media (the coolest PR and Digital agency in town), and take care of the content production for our amazing clients. I studied Media Management in Germany, where I lived for seven years.

As for fashion I love simplicity with a touch of retro, always chasing the original or vintage pieces. I also get excited about beautiful prints and amazing patterns. For me fashion has to feel authentic, interesting, fun, and inspiring.

Welcome to my blog, I hope you enjoy! X


P.S. I respect UAE cyber law and don’t take photos without permission. However if you change your mind and wish to remove your photo, contact me, and it will be done immediately.


Do you have feedback, questions, ideas or just want to say hi? Please drop me a line or fill in the contact form! sandinthecitydxb@gmail.com

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